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Adding Value: Meru County Explores Production of Miraa Wine and Chewing Gum

 

                                                                   Photo Courtesy

Khat, Miraa…call it by whichever name but this crop has the resilience of a rock. Despite being banned in European markets like the UK and the Netherlands, the crop has defied these setbacks by attracting new interests from a horde of stakeholders.

The Meru county government has embarked on an initiative to add value to khat (miraa) in collaboration with partners from the government and other agencies.

This was announced during a meeting between the county department of trade and Kenya National Bureau of Standards (KEBS) officials in Meru county headquarters. During the forum, Meru Deputy Governor Titus Ntuchiu appealed to KEBS and the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) to delist miraa from the list of narcotic drugs.                                                                                                                

The Deputy Governor announced that the county is pursuing the production of Miraa wine and Chewing gums as added value to the crop saying that this is important as residents in miraa growing areas of the county depended on the crop to earn a living. He termed listing of Miraa as a narcotic drug a big blow to the county residents’ livelihoods.

In his remarks, KEBS chairman Bernard Ngore called upon the county government to carry out thorough research as a prerequisite to the production of wines and gum.  He said that it is the county’s obligation to provide products that are fit for consumption emphasizing that in safeguarding the health of Kenyans, it is mandatory to seek the approval from the ministry of health.

The KEBS boss commended the efforts of the county government saying that his organization had no business standing against anything that has been accorded a clean bill of health by the concerned ministry. Ngore reminded participants that their mandate lies in ensuring that the public was not subjected to consuming commodities likely to compromise their health.

According to Agriculture and food authority, 1 kg of miraa produces between 4 - 5 litres of wine.

Notable entrepreneurs already adding value to the crop include Mr Maore Ithula of Rek East Africa Ltd and Kevin Nthiga, a former student of Jomo Kenyatta University of Agriculture and Technology who embarked on the production of Miraa wines and juices. In a previous interview, Kevin said that this sort of value addition helps in lengthening the lifespan of the crop which ordinarily would not stay fresh past two days.

Value-added agriculture generates several billion dollars in economic impact. The value addition approach offers the much-needed reprieve to the herb’s farmers whose market has been shrinking and has been worst hit by the disruptive and the destructive Covid-19 pandemic.